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Discovery Communications India has signed Netflix as the exclusive global over-the-top (OTT) platform partner for contents of its new channel, Discovery JEET.
With Discovery JEET, the company will enter the general entertainment channel (GEC) in India. The new channel will start from February 12, 2018 with a distribution reach of over 100 million households.
Karan Bajaj, Discovery Communications India Senior Vice- President and General Manager- South Asia stated, “There is a lot of similarity between our philosophy and that of Netflix about offering differentiated content on digital platform and that was one of the reasons for partnering them.”
