In FMCG, we find both volume and value trajectory have come down, says the Dabur CEO. If you look at the recent data on the FMCG growth rates, we find both the volume and the value trajectory have actually come down.
Last quarter, we saw growth of around 15.9% coming down to around 10% now and going down toward single digit. If you look at the volume trajectory of FMCG market, it was in the range of around 12%, going down to 10% and if I look at the exit rates of March, it is going down to around 7%. I do not know how long this will last.
Mohit Malhotra added, “We are working on the repositioning of the bank. You will hear about that in the next three months. You will see a consistency in brand entity which maybe was lacking to some extent in the past. So wait for another three months.”
Read EquityPandit’s Dabur Outlook for the Week