The Competition Commission of India has given its approval to the Future Consumer Enterprise to buy consumer products business of Grasim Industries, which is a part of Aditya Birla Group.
Future Consumer Enterprise is in the business of sourcing, branding, marketing and distribution of FMCG food and grocery products.
Grasim Industries which is a diversified entity, has interest in viscose staple fibre, cement and chemicals, among others. Moreover its consumer product division business includes those related to skin care, baby care and hand sanitisers.
According to the regulator’s website, CCI has approved the deal.
