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Blue Star which has recently entered into air coolers segment, is expecting sales of around Rs 150 crore in the next three years from the segment.
B Thiagarajan, Blue Star Executive Director and President, AC and Refrigeration Products said that “Our aim is to do at least Rs 150 crore business from the air cooler segments in next three years.”
Besides this, Blue Star has also entered into air purifier segment. Thiagarajan also said that the reason for entering the air cooler and air purifier segments is for filling gaps in the country’s product portfolio.
“Our idea is that as a related product category, we should be present there,” he added.
