Bharti Airtel has joined hands with Karbonn Mobiles, for an initiative called “Mera Pehla 4G Smartphone,” for selling 4G smartphone at an affordable price of Rs.1,399, undercutting Reliance Jio’s 4G featurephone which is priced at Rs.1,500.

Karbonn A40 Indian, whose retail price is Rs.3,499 will be sold to consumers for an upfront payment of Rs.2,899.

Further, Airtel will be giving cash back of Rs.1,500 over 3 years on this phone on the condition that consumers recharge their phones with a minimum pack of Rs.169 every month.

The ownership of this smartphone will be completely with customers and there is no need for them to return the device to Karbonn or Airtel at any time to claim the cash benefit.

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