Shares of Nazara Technologies Ltd. surged more than 3% to reach an intraday high of Rs 913 on Wednesday, 13 November, after the company announced that it had joined the ONDC network in order to fully realise the potential of in-game revenue.

Nazara Technologies told the exchanges on 13 November that it has connected with the Open Network for Digital Commerce (ONDC) to launch ‘gCommerce’.

The company told the bourses that the gCommerce effort is an in-game monetisation platform that incorporates e-commerce within games.

The top diversified gaming and sports media platform announced its intention to boost low app purchase (IAP) conversion rates and low advertising yields for Indian game creators. An official statement stated that the company intends to use India’s e-commerce scene to harness the potential of this new platform and provide developers with new, scalable revenue streams.

With the aid of the integration, Indian game creators will be able to monetise their games using an affiliate revenue-sharing model, receiving a commission for each successful transaction that players begin via the gCommerce platform.

With the help of ONDC network’s experience in building an open, interoperable network for digital commerce, Nazara Technologies intends to make it possible for its gCommerce platform to interact with a large number of merchants in over ten categories. According to the company, the gCommerce platform is presently in the soft launch stage and will be made available to game developers beginning in the first quarter of FY26.

Nazara Technologies told the stock markets earlier on 11 November that its Board of Directors will meet on Thursday to review and approve the company’s financial results for the quarter and a half that ended on 30 September 2024.

In the past year, Nazara Technologies has increased by more than 9%. Over the last six months, the stock has increased by over 45%, yielding year-to-date (YTD) returns of over 3%. However, the stock has dropped more than 2% in the past month.

At 3:30 pm, shares of Nazara Technologies closed 1.27% higher at Rs 893.15 on NSE.

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