Muthoot Finance has launched Milligram Reward Programme for its customers, under which transactions with the company will be rewarded with a certain amount of milligram reward points.
With this initiative, the company has become the first gold loan NBFC to launch a new reward programme, aiming to strengthen its relationships with customers.

Under this two-year long program, customers can participate in a loyalty program which will be run in 24-carat gold. Every customer referral transaction with the company will yield 20 mg of gold. It is estimated that Rs 50 crore worth of gold (100 kg) can be paid off through the programme annually. However, multiple criteria remain attached to different schemes and transactions to win these gold points.

Muthoot’s Managing Director George Alexander said that customers had always motivated the company to keep bringing innovative initiatives and offer a premium consumer experience. In the growth journey of Muthoot Finance, they have significantly contributed. This reward system is nothing but a way to express our gratitude for their relentless trust and loyalty over the years.

Apart from this, the company is also offering an opportunity to their existing customers’ 20-milligram gold points per referral for referring new customers to the company. Existing customers can refer and submit a referral form online or at the Muthoot Finance branch. After this, the Milligram Gold Points will be credited to the referrer. However, the redemption of these gold coins is subject to specific procedures and terms and conditions (T&C).

Founded in 1939, Muthoot Finance Ltd. is a financial corporation THAT finances gold transactions, offers gold loan services and wealth management services, and sells gold coins. Headquartered in Kochi, it is the largest gold loan NBFC in the country.