MoEngage has raised $77 million Rs 596 crore in Series E funding led by Goldman Sachs Asset Management and B Capital.

All investors already in existence, such as Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, and Matrix Partners India, participated in the round. Indian Software as a Service (SaaS) is the first bet on Goldman Sachs Asset Management company.

MoEngage will use the capital to expand its footprint in the US, Europe, Asia and the Middle East, entering new markets like Latin America and Australia. It will also explore strategic acquisitions to expand its capabilities and provide more value to customers.

In July, the fund was raised $ 32.5 million, and in December, 30 million funds were raised by the Bengaluru based company.

“Consumer brands are moving beyond campaign-centric tools and adopting an insights-led multi-channel approach to customer engagement,” said MoEngage chief executive Raviteja Dodda.

“We have over 1,200 customers across 35 countries and 650-plus global employees in our offices in India, the US, the UK, Germany, the UAE, Indonesia, Singapore, Philippines, Vietnam, Malaysia and Thailand,” Dodda, a former Cisco Systems executive.