On Thursday, car manufacturer MG Motor India reported an 11.4 per cent drop in retail sales at 3,823 units. The decline in sales can be primarily attributed to supply chain volatility. In August 2021, the company sold 4,315 units.

The firm has said that the volatility in supply chains continues to cause many production challenges, thereby reducing sales. However, it is also expected that the sales will improve from next month onwards.

The company further said that it had undertaken initiatives like localisation to meet customer demands. It has also introduced executive vehicle variants in its product mix. MG Motor continues to have a strong order book with a positive outlook for the upcoming launches.

On Wednesday, it launched Advanced Gloster at a starting price of Rs 31.99 lakh (ex-showroom). As per the company, the Next-Gen Hector will likely add to the growing momentum.

Founded in the 1920s by Cecil Kimber, the British car brand is currently owned by Chinese automaker SAIC. As a subsidiary, MG Motor India Private Limited was set up in 2017. Headquartered in Gurugram, the company’s manufacturing facility in Halol, Gujarat, has an annual production capacity of 1 25,000 vehicles. It employs nearly 2,500 workers. Astor, Hector, and Gloster are some of its main models.