Ecommerce company Meesho announced a strategic partnership with Google Cloud to drive its digital transformation journey. According to a joint statement, Meesho hopes to generate significant competitive advantages from this partnership as it looks to build an AI-first supplier experience, better user acquisition strategies and personalities for the country’s following billion e-commerce users.

“Meesho partners with Google Cloud to enable faster innovation at scale,” the statement said. Meesho will leverage Google Cloud’s scalable and reliable infrastructure to improve operational efficiency, modernisation and scale for growth while delivering better performance and experience to its users.

Google Cloud will also enable Meesho to advance its AI and ML capabilities across its value chain, enhancing business operations through improved demand forecasting and inventory optimisation. “This will provide a further personalised shopping experience for a user base comprised of approximately 50 per cent of new e-commerce consumers,” it said.

“Through this partnership, our goal is to provide merchants and consumers with streamlined and reliable performance while reducing latency, even during peak hours,” said Sanjeev Barnwal, founder and CTO of Meesho.
“Google Cloud will help Meesho gain faster insights from data, predict future outcomes through AI, and create dynamic, memorable customer experiences,” said Bikram Singh Bedi, Managing Director, Google Cloud – India.