Simpl has partnered with MacDonald’s India in its western and southern regions. The partnership aims to provide customers with a smooth online checkout experience using the McDelivery platform, a press release on the subject has learned.
The partnership uses Simpl’s one-click payment technology to make it easy for customers to place orders. McDonald’s operates 357 restaurants in 56 Indian cities in the west and south of the country. McDonald’s is trying to add another 40-45 new stores by the 2023-24 financial year (FY24) as part of its expansion plan. The release said the company plans to add 580-630 restaurants nationwide.
The development has come as more and more customers place their orders online at McDonald’s. The company’s McDonald’s App and McDelivery App have combined downloads of more than 24 million, with millions of registered customers in two regions (South and West).
Arvind R P, Chief Marketing Officer, McDonald’s India, expressed his views on the development, “At McDonald’s India, we are committed to providing our customers with the best possible experience across touchpoints. By integrating Simpl’s technology into our McDelivery platform, we enable Millions” of customers can instantly enjoy a one-click checkout experience and their favourite McDonald’s meals. As we continue to expand and innovate, we are excited to partner with Simpl, who share our commitment to innovation and customer satisfaction.”
Nitya Sharma, Founder and CEO of Simpl, said: “As an organization focused on providing our customers with a frictionless online checkout experience, we are increasingly working with small, medium and large enterprise merchants to serve millions of their customers Delivering our state-of-the-art service – Art One-Click Payment Experience. This is significant as the checkout network is vital in attracting new customers and increasing customer engagement with the platform. To empower merchants, we are excited to partner with McDonald’s India to deliver a unique and seamless experience to their customers as they ramp up demand on their own platform.”