Mamaearth has purchased women-focused content platform Momspresso and influencer engagement platform Momspresso MyMoney. Founded in 2016 by Ghazal and Varun Alagh, Mamaearth initially sold baby care products but eventually moved to a complete personal care brand. It is backed by investors like Sequoia India, Stellaris Ventures, Fireside Ventures, Marico’s Rishabh Mariwala, Snapdeal founders Kunal Bahl and Rohit Bansal, and Shilpa Shetty Kundra, among others.

Momspresso is a content platform for mothers and to be mothers. According to the platform, 95 per cent of the content on the platform is created by over 60,000 mom bloggers in English, Hindi and eight other languages. This acquisition will allow Mamaearth’s revenue to expand by over 6x to Rs112 Crores. Despite the strong performance, Mamaearth’s expenses are more than its revenue, with a loss of Rs 5.9 Crores. Its expenses were Rs 21.4 Crores in the previous year with Rs 3.5 Crore losses.