Madison Media Infinity, part of Madison World, has acquired the Media Agency (AOR) for the brand of the electrical solution Polycab India Ltd. According to the official statement, the account won a multi-agency event involving multiple rounds of demos.

Polycab India Limited, a wire and cable manufacturer and a fast-moving electrical products (FMEG) company, claims to have a consolidated turnover of over Rs 122 billion. Polycab India offers a wide range of lifestyle-enhancing products, including Polycab BLDC fans, LED lights, water heaters, intelligent automation solutions (IoT), switches and switchgear. Polycab’s 23 manufacturing plants are spread across four locations in Halol, Nashik, Roorkee and Daman.

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Madison Media is a media agency that started media operations in 1995. Madison Media for companies such as Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many more. Madison Media Unlimited is part of Madison World, founded in 1988. According to an official statement, Madison World had as many as 500 advertisers through the 11 units it served last year.