Kewal Kiran Clothing (KKCL) announced its strategic partnership with the Board of Control for Cricket in India (BCCI) as the Indian Cricket Team’s Official Partner. This alliance will see KKCL’s flagship brand ‘KILLER’ displayed on the upper right chest of the Team India jersey.

“With this partnership, KKCL plans to reach out to millions of cricket fans across the country and overseas. It is a matter of immense pride for KKCL to be on the Team India jersey. As a homegrown brand, KKCL is excited to be offered this opportunity to showcase its brand on one of the most prestigious assets in the world of sports and is looking forward to growing our brand and catering to one of the world’s biggest fan bases. KKCL will, through its network of over 350 stores, 1800 Large Format Stores and 4000+ Multi Brand outlets, bring the Indian jersey to the cricket fans”, said the company.

Until May 31, 2023, KKCL will don the Killer logo on Team India’s Kit.