A report by Redseer Strategy Consultants on Wednesday showed that India’s B2B e-commerce market, led by companies like Udaan and Jiomart, is likely to reach USD 90-100 billion in gross merchandise value (GMV) by 2030. The report further projects that India’s B2B general trade opportunity may reach USD 1.2 trillion by 2030. EB2 B has emerged as a promising digital procurement solution, given a low adoption in lower city tiers and small stores.

Besides this, eB2B platforms have also been able to resolve challenges such as higher prices, untimely delivery, no credit option, low quality of products etc.

India holds the largest share in general trade compared to developed nations at 84 per cent. Notably, the unorganised general trade channel is driving India’s retail market. It continues to grow, doubling from USD 0.7 trillion to USD 1.4 trillion in the same time frame.

The report also suggests that the coming year will likely shift approximately 50 per cent of the non-users to eB2B platforms. Brands are moving towards eB2B to access underserved markets. In future, there will be a transformational shift from unorganised trade to organised digital trade in India, making eB2B a de-facto channel for brand marketing and ad expenditure.