Jaguar Land Rover (JLR) today announced a partnership with technology solutions company Tata Technologies to accelerate the digital transformation of Jaguar’s industrial operations.

The car company said in a release that the partnership would allow it to deliver its luxury vehicles and experiences faster using advanced digital technology. The partnership is a key driver of Jaguar Land Rover’s fully connected digital industry strategy.

Tata Technologies will implement a cloud-based enterprise resource planning (ERP) software solution as part of the partnership.

In early February, Jaguar Land Rover sold 1,670 vehicles in the UK, 33% higher than the 1,253 sold in the same period last year.

According to global financial services provider Nomura, Jaguar Land Rover’s profit margins are expected to improve in FY24, pushing Tata Motors’ debt levels down sharply.

Analysts said JLR’s margins would improve to 14.1% in FY24 from 10.3% in FY23, which will be the primary driver of the auto giant’s 60% drop in debt by FY25. Analysts expect Tata Motors’ debt to fall to Rs 23,000 crore (Rs 60 per share) in FY25 from Rs 57,500 crore (Rs 150 per share) currently.

Jaguar Land Rover sales are forecast to increase by 2% to 3.67 lakh in FY23 before jumping 28% to 4.7 lakh in FY24.