InMobi has launched in-game advertising on InMobi Exchange. This will enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena, or the extremely popular casual and hyper-casual gaming space.

Jayesh Ullattil, VP and GM at InMobi said, “India is the 5th largest mobile gaming market in the world. Based on our recent consumer study, we saw that the pandemic added 40% first-time gamers with 80% of all mobile gamers playing once or several times every day.” According to the recent 2021 Gaming Report by InMobi, 60% of mobile gamers spend at least 10 minutes per session on average, every day. “74% of all mobile gamers prefer to watch an ad over making in-app purchases and 60% recall the ad seen during play. This innovative partnership only enables advertisers to further maximize engagement with an already watchful and engaged audience,” he added.

InMobi Exchange has partnerships with several platforms in the native in-game advertising space including AdInMo, Admix, Adverty, Anzu, Bidstack, Frameplay, and Sayollo. This means that advertisers can access this premium inventory across the globe at a scale and diversity unmatched by any other mobile supply-side platform today. “In-game advertising is uniquely effective because it allows advertisers to interact with their consumers in a highly intuitive way,” said Kunal Nagpal, SVP and GM, Publisher Platforms and Exchange at InMobi. According to KPMG’s India Media and Entertainment Report 2020, online gaming was the fastest-growing segment in the Media & Entertainment sector, recording a 45% growth in revenue while the user-base surpassed 365 million in the fiscal ended March 2020.