Kumar Mangalam Birla, the Chairman of Aditya Birla, stated on Monday that the incursion of the flagship company of Aditya Birla Group, Grasim, into paint has set to transfer company into B2B E-commerce as the new venture would complement the existing business of the company.

Furthermore, Birla addressed the company’s shareholders, saying, “The journey will be marked by the strong growth of our existing scale businesses as well as by the creation of new growth engines. The strategic foray into paints and B2B e-commerce are decisive steps in that direction. Both paints and B2B e-commerce businesses complement the existing lines of business within the Grasim umbrella. They cater to a large market, offer access to new customer pools, and hold the promise of creating sustained stakeholder value.”
The Viscose Staple Fiber Business (VSF) aspires to achieve its Net-Zero carbon emission target by 2040.

Birla also stated, “Witnessing a strong demand in the advanced materials (epoxy) business, your company has decided to double its capacity to 246 KTPA by FY25.” Furthermore, Birla added, “For FY23, Grasim has earmarked Rs 3,117 crore for the existing lines of businesses excluding the paints and B2B e-commerce business. Your company’s board has approved a total CapEx amount of Rs 100 billion for the paints business. Out of these, Rs 605 crore is spent till FY22. Also, the company has earmarked Rs 2,000 crore for the B2B e-commerce business,” Birla said.