Ice-cream brand Noto that sells low-calorie ice-creams and popsicles has raised Rs 4 crore in pre-series A funding led by a clutch of investors, including Titan Capital, Rockstud Capital, Bollywood actor and producer John Abraham, WEH Ventures, and other angel investors.

Noto was founded in 2018 by husband-wife duo Varun and Ashni Sheth. It sells ice creams and fruit popsicles that are low in calories. Since its inception, it has sold over five lakh units of ice-creams.

For now, the brand has a limited presence in the country as it retails mainly in Mumbai. It has plans to enter newer markets.

Ashni Sheth, co-founder, and director, Noto, said the brand intends to expand in the healthy ice cream vertical and add flavors in different formats, and cater to specific lifestyle and dietary requirements such as vegan, keto, high protein, and more.

“Being available pan-India is the next big thing we would like to work on. While this will be challenging, we feel confident it’s the right approach,” she said.