Hypergro.ai, an AI-powered platform for creating and converting videos, has raised Rs 7 crore in a pre-Series A investment round led by Eternal Capital.
VCats, Astir Ventures, Silver Needle Ventures, and FAAD Network were among the notable investors who took part in the round.
The company claims that the investment would strengthen its position as a leader in AI-driven marketing automation and accelerate its global expansion and innovation.
Hypergro.ai was formed in 2022 by Rituraj Biswas and Neha Soman to address the fundamental inefficiencies of digital marketing, including fragmented data, manual execution, and a lack of real-time knowledge.
The startup’s AI-powered platform, which optimises performance campaigns, engages leads with AI-powered sales agents, and automates video creation, enables brands to execute marketing strategies at a never-before-seen scale.
Rituraj Biswas, Co-founder & CEO of Hypergro.ai, said, “At Hypergro.ai, we combine AI-driven content generation, real-time campaign optimisation, and automated lead engagement into a single intelligent system. This ensures brands drive maximum revenue impact with minimal effort.”
The Bengaluru-based company claims to have created videos 92% faster and at 80% less expense than traditional methods. Additionally, because businesses are large, it offers AI-automated video personalisation, aspect ratio, and format adjustments, satisfying their demands for multi-platform video optimisation and custom video content tailored to specific audiences and regions.
At the time of this funding, companies are rapidly deploying AI-driven automation to increase revenue. In addition to quickly penetrating foreign markets like the U.S., APAC, and GCC, Hypergro.ai said it is investing in AI R&D, strategic hiring, and enterprise relationships.
Hypergro.ai intends to raise money in a Series A financing round in the next six to eight months in order to further incorporate AI into enterprise ad-tech solutions. The company hopes to rule the worldwide AI marketing ERP market by 2027.
To support brands in e-commerce, retail, entertainment, gaming, travel, and hospitality, it currently collaborates with companies like ClearTrip, Newton School, Gameskraft, and Docube, among others.
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