On 8 August, Hero MotoCorp announced that it had received 25,597 bookings for its newly launched 2-wheeler in partnership with Harley Davidson X440 since the booking opened on 4 July 2023, the company said in a regulatory filing.

The company will start the production of the 2-wheeler in September 2023 and deliver the vehicles to the customers in October.

Niranjan Gupta, Chief Executive Officer (CEO) of Hero MotoCorp, said, “majority of our bookings are coming from the top end model, clearly indicating that customers are willing to pay a higher price for the right brand and right model. This is just the beginning of our journey to win in the premium segment. More Iconic launches will follow soon, as we ensure our presence across the portfolio.”

As of now, the company has closed down the booking window, and the new booking window will be announced soon.

The company has revised its ex-showroom prices, and the new price band for its Denim variant is Rs 2,39,500, the Vivid variant is Rs 2,59,500, and the S Variant is Rs 2,79,500.

At 12:55 pm, the shares of Hero MotoCorp Ltd were trading at Rs 3,069.95 or 3.92% above its previous close of Rs 2,954.05 on NSE.