Heads Up For Tails (HUFT), a pet care firm, has raised $37 million in a Series A funding round led by Verlinvest and Sequoia Capital India. Amitell Capital and W&C PetTech also took part in the fundraising. The funds will be used to build the distribution footprint across India and quicken new product development and manufacturing, according to the company. A part of the funding will be utilised for improving educational content and marketing to develop awareness among pet parents and the need for pet wellness and care.

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Founded by Rashi Sanon in 2008, HUFT is an omnichannel pet care firm proposing products and services, including a spa for animals. It has a shipping network in Delhi NCR, Bengaluru, Chennai, Hyderabad, Pune, Mumbai, Lucknow and Ludhiana. “We aim to make products and educational stuff for all the needs of pets at all stages of their life. We will continue to be a permanent part of people’s lives as pet parenting partners by supporting our in house expertise and knowledge of above 12 years of working with dogs and cats,” Sanon said.