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Globus Spirits Stock Up 4% After Entering Luxury Whiskey Market with DOAAB

The company is entering the high-end whisky market with its new DŌAAB India Craft Whisky.

Shares of Globus Spirits Ltd. surged 4% to a day’s high of Rs 1,369.75 on 17th September after the company announced its entry into the luxury whisky market with the launch of DŌAAB India Craft Whisky.

The company is entering the high-end whisky market with its new DŌAAB India Craft Whisky, which offers a fresh take on the growing luxury segment.

This limited edition series, named DOAAB, or the land between two rivers, blends different influences for the creation of whiskeys. Its first release, “Six Blind Men and the Elephant,” is designed to be an aged ex-bourbon cask single malt. Only 500 casks were produced, and this is inspired by an Indian fable that blends interesting craftsmanship and storytelling in its unique combinations.

Motilal Oswal Mutual Fund acquired 2 lakh equity shares of the firm, representing a 0.69% stake, through a block deal on NSE earlier this month.

Globus Spirits operates five fully integrated grain-based distilleries in Behror (Rajasthan), Samalkha (Haryana), Panagarh (West Bengal), Vaishali (Bihar), and Baharagora (Jharkhand), with a total capacity of approximately 268 million litres per year.

So far in 2024, the shares have surged almost 49%. The company’s market capitalisation as of now stands at Rs 3,772 crore.

At 12:04 PM, the shares of Globus Spirits were trading 0.83% lower at Rs 1,305.20 on NSE.

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