BPCL Chairman Sarthak Behuria and former of IndianOil has joined Reliance Industries Limited (RIL) as a senior advisor. Behuria will provide strategic direction and leadership to the new Reliance and BP joint venture focused on fuel retail business in addition to working closely with the Reliance leadership team on various matters of strategic importance.
Behuria is considered a doyen in the energy sector who became the Chairman of Bharat Petroleum Corporation Limited (BPCL) in July 2002. He is credited with transforming BPCL’s retail operation by focusing on customer expectations. Also, the driving force behind the ‘Pure for Sure’ campaign which emphasised the importance of quality for the first time in the oil industry. The PSU grew steadily in the Fortune 500 rankings with a 25 per cent annual increase in revenues. Moreover, Behuria was associated with two private sector organizations as Group President, KK Modi Group of Companies from 2010 to 2016, and as Executive Director, SEZ, APSEZ, Adani Group (LPG/LNG business), between 2016 and 2019.
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