Shares of Firstsource Solutions Ltd. rose 2%, reaching a day’s high of Rs 318.50 on 17th September, after the company announced a strategic collaboration with Microsoft to deliver advanced digital transformation services to clients worldwide on Monday.

The company announced that it will leverage Microsoft Azure OpenAI Service to drive innovation and efficiency across various industries, enhancing its digital transformation capabilities.

According to a regulatory filing, the company plans to utilise Azure OpenAI Service, Azure AI Search, and Azure AI Language to deliver generative AI-powered solutions and business platforms, aiming to unlock the full potential of enterprise data.

The company stated that these AI-powered solutions will provide a multi-modal, multi-channel search experience, enhancing business effectiveness and personalisation.

Ritesh Idnani, MD and CEO, said the partnership with Microsoft allows them to deliver advanced solutions that go beyond expectations, solving complex challenges and offering transformative results for customers.

This partnership builds on Firstsource’s launch of relAI, an AI-driven digital transformation suite, further strengthening its focus on deep-tech innovations.

The stock has surged almost 69% year-to-date. The company’s market capitalisation stands at Rs 21,753 crore.

At 10:38 AM, the shares of Firstsource Solutions were trading 1.40% higher at Rs 312 on NSE.

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