On Monday, Facebook Inc. announced the appointment of Arun Srinivas as the director of the global business group. He will lead the strategy and delivery of India marketing solutions focused on advertisers and agencies. Arun joined Ola from Facebook as a cab-hailing service provider in which he was the Cheif Operating Officer, global Cheif Marketing Officer (CMO) at Ola Mobility. 

Sandeep Bhushan, director and head of global marketing solutions, Facebook India, said Srinivas would ‘lead the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country’.

Srinivas comes with 24 years of experience in senior sales and marketing roles at companies such as Ola, Unilever, and Reebok. He also did a stint at investment firm WestBridge Capital Partners where he led the consumer vertical. Srinivas started his career with Reebok and then moved to Unilever where he spent more than 15 years across food, beverages, skincare, and personal care categories. He is an alumnus of Indian Institute of Management, Kolkata.