Faze Technologies, a startup that builds fun consumer experiences on public blockchains, said it has raised $17.4m in a seed funding round led by Tiger Global Management.

Coatue Ventures and Sequoia Capital India also participated, along with Dapper Labs, Samsung Next, Courtside Ventures, and Vivek Ranadive. Mumbai-based Faze said it has partnered with International Cricket Council (ICC) to create exclusive digital collectibles (using NFTs) for cricket to launch on the Flow blockchain.

The startup was founded in 2021 by Anshum Bhambri, Sundar Raman, the founding COO of the Indian Premier League (IPL) and former CEO of Reliance Sports, and serial entrepreneur Kushagra Kohli.

“Our mission is to build the metaverse for cricket. We are in a unique position to combine NFTs, gaming, financial utilities, and money-can’t-buy experiences to create a platform for fans to collect, use, play, and interact with cricket through NFTs on Flow. Every NFT purchase can be made directly within seconds via a mobile wallet, or a credit or debit card without the need for a crypto wallet, to ensure that every transaction is as easy as possible”, said Anshum Bhambri, CEO of Faze Technologies.