Cloud telephony company Exotel raised $35 million in a Series C funding round, led by Sistema, CX Partners and existing investor A91 Partners. IIFL, Synergy Capital, and Blume Ventures also participated in the round. The firm is trying to become a full-stack client engagement service provider for enterprises in growing economies. It plans to use the funds to buy contact centre software provider Ameyo and invest in future growth.

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As of late, there’s no public cloud contact centre in India. You either had a Communications Platform as a Service (CPaaS), or you had a contact centre software professionals. “We’re trying to bring Ameyo on top of our infrastructure, so we can use Ameyo to complete the cloud without any hardware”, Shivakumar Ganesan, co-founder and CEO of Exotel, said. He said both Exotel and Ameyo are trying to bring a lot of investment than before as they are in growth mode.