Manish Sinha has been appointed by the credit information company Equifax as the new managing director and the country head for India.

Equifax India is a joint venture between the Atlanta, USA headquartered Equifax and seven domestic financial institutions including State Bank of India.

Sinha has come to the company from foreign lender HSBC where he focused on retail banking as the head of consumer assets and customer value management.

The relationships he has forged and his knowledge of the financial sector will be of help in the new job, Sinha said.