Elon Musk, Twitter owner and Tesla founder is reportedly working on launching an artificial intelligence startup that will rival ChatGPT-maker OpenAI. The new company is said to be called X.AI Corp, founded on March 9, 2023, per state filings.

According to the Financial Times, Musk’s plan for the new venture is already in motion, and he has hired top researchers and engineers from AI firms across the globe. Moreover, he has reportedly purchased thousands of Nvidia GPU processors, which are critical for creating large language models on which ChatGPT is based.

In a recent Twitter Spaces, Musk confirmed the GPU purchase without getting into details, saying, “It seems like everyone and their dog is buying GPUs at this point. Twitter and Tesla are certainly buying GPUs.”

The Tesla CEO has been vocal in the past about the use of AI. He has called AI “one of the biggest risks to civilization” and has urged to ‘pause’ the development of systems more powerful than OpenAI’s GPT-4, citing potential risks to society. It is worth noting that Musk co-founded OpenAI, the company behind ChatGPT. However, he walked away a few years later as he wanted the company to be a “non-profit”. Musk had been one of the signatories to a letter that raised concerns about AI. He has repeatedly stressed AI’s positive and negative aspects and warned about its dangers. Google CEO Sundar Pichai has also spoken about his conversation with Musk regarding AI concerns.

Musk’s plan for the new AI venture comes weeks after he and other AI researchers and executives called for a six-month pause in developing AI systems more powerful than OpenAI’s GPT-4. Several companies, including Microsoft Corp and Alphabet Inc, are already pushing to incorporate Generative AI, the technology behind chatbot sensation ChatGPT, into their offerings.

It is unclear if Musk’s new venture is connected to X.AI or is a separate entity. Musk has not responded to requests for comments from Reuters on this matter. But, Musk recently merged Twitter with a newly created shell company called “X”, retaining the brand name but not the underlying business.

In a state filing, Musk is listed as the sole director of X.AI Corp, with Jared Birchall, the managing director of Musk’s family office, as the secretary. According to the Financial Times, Musk is discussing putting money into his new venture with some SpaceX and Tesla Inc investors. Meanwhile, shares of Nvidia Corp gained on the news of Musk’s GPU purchase, though the chip company declined to comment on the matter.