Electronic Arts shares surged 8% on August 26 on media reports that e-commerce giant Amazon would buy the US game publisher.

Amazon is said to be vying for the latest in a roster of big-name companies for owners of ‘FIFA’ and ‘Apex Legends.’ A few days ago, the names of Apple and Disney began to circulate.

USA Today cited a report from Swedish video game site GLHF that first reported Amazon’s interest in the company.
However, CNBC quickly denied the rumour, saying multiple sources told the business channel that Amazon would not make an offer to Electronic Arts. GLHF later updated its story, saying it was ‘unclear’ whether the deal would go through.

Oddly, USA Today updated its version, “Earlier today, GLHF – a gaming/esports channel and For The Win content partner – released a version of the story that violated our concerns about naming and uncensored sources.

Amid the market and media frenzy, EA and Amazon remained silent, declining to comment. Reuters reported that Amazon, which has about $37 billion in cash, has embarked on acquisitions under new CEO Andy Jassy to diversify its business beyond e-commerce and cloud computing. The company said in early August that it offered to buy robot vacuum maker iRobot Corp, Roomba, for $1.7 billion, weeks after agreeing to buy primary care provider One Medical for $3.5 billion.