ElasticRun has raised $300 million from SoftBank and Goldman Sachs, according to a regulatory filing. ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in the year 2016, helping Kirana stores search for goods and working capital from large FMCG brands. Its platform provides analytics aggregation and offers delivery to small towns.

The investment has made ElasticRun the 7th Indian unicorn in the year 2022. This year’s other unicorns are Mamaearth, Fractal Analytics, Dealshare, LEAD School, Darwinbox, and Livspace. Including this round, ElasticRun has raised approximately $430 million so far from investors like Kalaari Capital, Norwest Venture Partners, Avataar Ventures and Prosus.