Reliance Industries Ltd (RIL) is building a suite of diverse learning solutions for India’s vast edtech market, which is dominated by names such as Byju’s and Vedantu. Embibe, a startup in which RIL acquired a 73 per cent stake in 2018, aims to become a top player in India’s test preparation segment. It is building an artificial intelligence-backed platform to help students clear entrance exams.
“Education is the next big segment for RIL, which will not only give it a large user base but also strengthen Jio’s leadership position in the technology segment. Education is another route for RIL to enter every household and take a wallet share,” an analyst tracking the company said on condition of anonymity.
JioSaavn, Jio’s online music streaming service, is streaming education-related podcasts across 1,100 titles, while the Jio set-top boxes are providing access to 21 education-related applications. Meanwhile, Extramarks Education, RIL’s early childhood, K-12, and competitive examinations platform —is expanding across South Africa, Indonesia and West Asia. Extramarks has 23 coaching centers in 17 cities, providing coaching for the Joint Entrance Examination for undergraduate engineering programs, the National Eligibility cum Entrance Test for students who wish to pursue undergraduate medical, dental, and equivalent courses, and foundation
courses, through new classroom technologies and top teachers.
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In the last month, Extramarks tied up with Pune-based Takalkar Classes to offer digital learning to students in Maharashtra. Besides test preparation, along with Takalkar, it also aims to tutor students from grade 6.
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