Dabur India Limited, a major customer goods creator measured by the Burman family, is searching for acquisitions in India and Southeast Asia as it establishes its incidence in a new overseas market amid an intense domestic race.

Besides the $71 million purchase of spice manufacturer Badshah Masala (P) Limited in October, the 139-year-old firm, which sells conventional Ayurvedic medicine and herbal harvests, with toothpaste and shampoo, is appraising other targets in health, food, and own care in those markets, Chief Executive Officer (CEO) said. The estimates as qualified to what they were in the past have become more judicious.

The growth comes as Dabur faces increasing rivalry from deep-pocketed rivals — comprising global buyer titan Unilever Plc — which are pouncing in on minion Indian brands. Powerful Indian multinationals directed by two of Asia’s wealthiest men, Mukesh Ambani and Gautam Adani, also have ruthless plans to scale up in the domestic retail space, while Tata Consumer Products Limited is observing to bulk up its collection through acquisitions.

Last year, Hindustan Unilever Limited obtained wellness brand Zywie Ventures Pvt. and a marginal stake in health supplement creator Nutritionalab Pvt., while Adani Wilmar made acquisitions counting the Kohinoor ready-made curries and rice ticket from McCormick Switzerland.