On Monday, skincare startup Conscious Chemist revealed in a press release that it had raised Rs 12 crore in funding from early-stage venture capital investor Atomic Capital.

The company, featured on Shark Tank India season 3, caters to over 1 million customers across platforms such as Amazon and its website. The funding will support scaling operations, improving marketing strategies, and entering new markets within India’s expanding beauty and wellness industry.

The startup intends to utilise the funding to enrich product development and extend its digital footprint. Conscious Chemist serves over 1 million customers through channels like Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and its direct-to-consumer website.

With this investment, the startup aims to expand operations, enhance supply chain management, strengthen marketing endeavours, and fortify distribution networks. The company also plans to introduce new products and improve customer experiences using data-driven insights. Additionally, it aims to enter new markets in the beauty and wellness sector.

Robin Gupta, Chief Executive Officer (CEO), Conscious Chemist, said, “This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”

“We believe Conscious Chemist has tremendous potential in the beauty and personal care (BPC) space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their Rs 100 crore ARR goal,” said Apoorv, Founder & Managing Partner, Atomic Capital.

India’s beauty and personal care industry is projected to grow at a compound annual growth rate of 25 percent, reaching USD 34 billion by 2028. Increasing disposable incomes, higher online penetration, a growing emphasis on self-care, and a shift towards high-quality products drive this growth.

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