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Coca Cola India has launched a variant of Maaza, Maaza Gold. Maaza Gold will be offering smoother and thicker mango drink.
As per Srideep Kesavan, Coca-Cola India & South West Asia Director, Marketing-Juices, “With the launch of Maaza Gold, the company is expanding its product portfolio in line with consumers’ taste. The company at the same time is also accelerating Maaza’s journey towards becoming a homegrown billion dollar brand by 2023.”
Further, Coca Cola stated that, together with its bottling partners in India it purchases annually approx 1 lakh metric tonne of mango pulp and it is expecting Maaza to become a USD 1 billion brand by 2023.
