Bandhan Bank plans to increase the secured proportion of its total loan book to nearly 70% by 2025 from the current 39%, as the bank focuses on developing MSMEs and housing loans.

“Currently, 26% of our loan portfolio includes home loans. We see huge demand for home loans. In the first quarter of this fiscal year, we saw a 20% year-on-year growth in the home loan segment. We have a good opportunity to Grow this segment. It is a fully secured loan,” Bandhan Bank managing director and CEO Chandra Shekhar Ghosh told reporters.

About 61% of the bank’s total loan portfolio comes from unsecured loans, mainly microfinance. On Thursday, Bandhan Bank announced that it hired former Indian cricket captain Sourav Ganguly as its brand ambassador. The bank said Ganguly would help “expand the brand message” and endorse its products and services.

Ghosh said the bank plans to increase its MSME loan portfolio in categories with low associated risk. Bandhan Bank plans to increase its branches to around 8,000 by 2025. About 47% of the bank’s branches are in the eastern and northeastern regions.