Asus India has announced that it will be adding about 1,000 retail points over the next year. The company attributed this move to continued strong demand in the consumer and gaming segments. Currently, Asus has a 7.5 per cent share in the Indian PC segment in the September quarter, according to an IDC report. The Taiwanese company already has its products available at over 6,000 retail points which include over 1,100 such points of sale as well as 5,000 traditional dealer shops.

“Post lifting of lockdown, the demand continues to be strong. From about 2.5 lakh units a month, the sales for the industry have doubled and the trend is expected to continue for some time as people continue to work and study from home,” Asus India Business Head of Consumer and Gaming PC (System Business Group) Arnold Su told PTI.

He added that the company saw 39 per cent growth in October 2020 over the same month last year. He further claimed that gaming has been a major growth driver within the consumer PC segment in the last few months, and especially in the festive month of October.

“We want to continue this strong momentum. One of the reasons for our strong performance is the outreach we made in the past few months – both online and offline. We have 120 exclusive stores (Asus Exclusive Stores or AES) in India, and are present in a premium shop in shops (100 at the end of September) and smaller points of sale at various dealer points,” he said. “This will include taking the number of AES to 200 (from 120), premium shop-in-shops to 2,000 (from 1,100) along with the expansion of dealer shops as well,” he added.