Amazon has partnered Onida to bring Fire TV Edition smart TVs in India, a move aimed at helping the e-commerce company further strengthen its position in the booming consumer durable market in the country. The Fire TV Edition smart TVs were first introduced by Amazon in 2018 in the US and Canada. Previously, the company expanded the range to the UK, Germany and Austria in collaborations with Dixons Carphone, MediaMarktSaturn, and Grundig.
“We have seen great momentum to the Fire TV Edition smart TVs so far. India has been a very important market for our streaming product and we are seeing great uptake of it from across the country. We are confident of a similar response to the TVs also,” Sandeep Gupta, Vice President (Fire TV Devices and Experiences) told PTI.
Amazon works on a licensing model for the Fire TV smart television sets. It has partnered with Onida to roll out products in India and is open to working with other original equipment manufacturers (OEMs) as well.
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