Addteq APAC has announced its rebranding to change its corporate name to “Enreap” to enable a sharper strategic focus to be a global leader in DevOps, ALM, and Digital Services. The name is driven by joining two powerful components, “en” and “reap.” “En” stands for an association that energises, enhances, envisions, enables, and improves the adjoining part, and “reap” stands for the business value realisation for our customers. As part of the new changes, the company has released a new company logo and a new website at www.enreap.com.

Surinderpal Kumar, CEO of Addteq, said that 2022 is crucial to the organisation’s evolution. Over the past decade, the organisation has been one of the most trusted partners of Atlassian in India and Southeast Asia, the organisation has served over 300 customers and developed competencies that help the organisation to achieve enterprise agility with ALM and DevOps and as the market needs have changed the Digital transformation is an urgent priority for enterprises and for addressing those changing needs, the organisation has expanded its capabilities with new service offerings and partnerships. The new name re-emphasises the core value proposition of delivering business value by leveraging technology and domain expertise.

Enreap has witnessed 35 per cent + YoY growth in recent years and more than doubled its headcount. In addition to new service offerings, the company has also established partnerships with Principals like Micro Focus, monday.com, Planview, JetBrains, and JFrog. Enreap is currently working on large-scale enterprises’ transformation initiatives and setting up offshore development centers.