YouTube is testing a feature that will automatically detect products in some videos. The feature will also show a list of related videos. YouTube is currently testing the feature with a small group of users in the US. “We are experimenting with a new feature that displays a list of products detected in some videos, as well as related products. The feature will appear in between the recommended videos to viewers scrolling below the video player. The goal is to help people explore more videos and information about those products on YouTube. This feature will be visible to people watching videos in the US,” said YouTube in a post.

According to a 9to5Google report, YouTube had begun testing this feature with a small group of users in mid-2020. It now appears to be expanding to more users. The report also noted that there was no clarity on the implementation of the new feature. The new feature comes after YouTube announced a new tool for content creators. The tool will automatically check videos and alert creators of potential copyright claims and ad sustainability restrictions before creators publish the videos.

The purpose is to make it easier for YouTube creators to avoid copyright claims and better monetise the videos. For instance, if a copyright claim is detected, creators will have the option to figure out a way to address the issue. Creators will have multiple options to get assistance from YouTube to address issues. In case creators believe they did not flout copyright rules, they can also dispute the claim and seek a review.