Automakers such as Tata Motors Ltd and Toyota Kirloskar Motors Pvt. Ltd has reported robust growth in bookings and retail deliveries during the Dhanteras festival this year compared to last year.
While Tata Motors saw a 95 per cent jump in retail sales, Toyota Kirloskar saw 12 per cent growth in retail sales, compared to the last Dhanteras.
Dhanteras is observed as an auspicious day when people in India buy precious metals, utensils, consumer durables, and automobiles boost sales during the festive season, Tata Motors had recently rolled out new variants of its cars.
To attract customers during the festive season, Tata Motors recently introduced new variants of the Nexon, Harrier as well as the Altroz premium hatchback.
Toyota Kirloskar, the maker of Innova and Fortuner utility vehicles, said it received 13 per cent more orders during Dhanteras compared to the year-earlier while retail sales grew 12 per cent.
“If we talk about TKM sales and customer orders this festive season, there has been a 10 per cent- 13 per cent increase in order taking this year on Dhanteras when compared to the same period last year,” said Naveen Soni, senior vice president, sales and service, Toyota Kirloskar in a statement late Friday.
“Dhanteras in 2020 has been celebrated over two days in various parts of the country and hence in terms of retail sales also, we have witnessed a 12 per cent growth. We are hoping that sales in November will be more bullish when compared to October sales,” Soni said.