German luxury automobile manufacturer Audi on Tuesday announced that there will be a 2 per cent increase in the price of its entire model, of its entire models effective from 1 January, 2021.
The upward revised price across all of its offerings is kept viewing the weakening of the rupee and rising input costs, said the company in a press release.
“Ex-showroom price of Audi India models will increase by up to 2%, effective from January 1, 2021, due to currency fluctuations and rising input costs,” said Audi India.
Balbir Singh Dhillon, Head, Audi India said, “We strive to give our customers the best, but the rising inputs costs and currency fluctuations have put a strain on our cost structures and we are forced to make amends to prices.” While the company has tried to overcome the impact at various levels, but the increase in price is necessary for sustainable growth, he added.
This year, the company has launched models such as Q8, the RS 7 Sportback, RS Q8, the ultra-suave A8 L, Q8 Celebration, and Q2 in the domestic market.
Audi India said that it has introduced the Q8 Celebration model priced at Rs 98.98 lakh ex-showroom to kick start festive celebrations, while the newly launched Q2 model is offered with a five- year service package and a 2 3 year of extended warranty and 2 3 years of roadside assistance. Currently, it is offering certain models including the A6 under the Celebration program for festive season, it added.