Direct selling FMCG firm, Amway India is hoping to invest an additional amount of Rs 100 crore in the coming two years, to boost its future plans in the country, as informed by a top official of the company.
Amway is looking forward to boosts it is working in the supply chain and to meet customer’s requirements by home delivery. It senses a growth in the opportunity in online sales, due to the change in the mindset of customers regarding online shopping after COVID-19 pandemic.
Anshu Budhraja, CEO of Amway India, told PTI, “We will be making an additional investment of Rs 100 crores to boost manufacturing automation and digital initiatives over the next two years. These will play an important role in our next phase of growth in the market.” Due to the current health crisis worldwide, the change in the consumer’s viewpoint and preferences had resulted in them to move for online shopping which could be seen as an opportunity for the company, he said.
He also added, the company has seen significant growth in their online orders from 33.6 per cent in February 2020 to 70% in June. The growth in the online sales remains consistent and to meet the expected demands the company will be working on its supply chain and home delivery network. Amway India is expected to grow about 65% in its portfolio of herbal products in the next 3 years, as consumers are becoming more health-conscious which be resulting in the growing demands of health, wellness and immunity products.

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