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Khatabook, a business app that helps MSMEs streamline business transactions online, on Tuesday announced a strategic partnership with former India captain MS Dhoni. He will not only invest in Khatabook but also become its brand ambassador, a statement said. Dhoni’s decision to invest in Khatabook comes at a time when the firm has crossed 2 crore registered merchants on its app.
Commenting on this association, Dhoni said, “There are many new-age companies in the country, only a few like Khatabook, are making a difference at the grassroots level. Having grown up in small-town India, I saw friends and family struggle with outdated modes of doing business and tracking finances.”
The partnership is a natural fit between the company that has built immense trust and reliability among its fast-growing merchant base and a globally respected sportsperson with over a billion fans. The firm has set aggressive growth targets for expansion across smaller towns and villages. Khatabook is aiming to onboard another 2 crore merchants over the next 12 months. The firm plans to use the proceeds from the latest equity investment to expand its product portfolio and double down on its technology and capabilities.
Read EquityPandit’s Nifty Outlook for the Week
Having completely automated the traditional business ledger process in the country, the app is helping 2 crore Indian merchants each save over 700 productive working hours in a year.
The partnership is a natural fit between the company that has built immense trust and reliability among its fast-growing merchant base and a globally respected sportsperson with over a billion fans. The firm has set aggressive growth targets for expansion across smaller towns and villages. Khatabook is aiming to onboard another 2 crore merchants over the next 12 months. The firm plans to use the proceeds from the latest equity investment to expand its product portfolio and double down on its technology and capabilities.
Read EquityPandit’s Nifty Outlook for the Week
Having completely automated the traditional business ledger process in the country, the app is helping 2 crore Indian merchants each save over 700 productive working hours in a year.
