Facebook (FB) has launched its first high-decibel advertising campaign ‘More Together’. The purpose is how people across the country can do more together by harnessing the power of their connections on the platform.
Ajit Mohan, vice-president and managing director, Facebook India said the campaign is not an effort to woo new young users who might be spending more time on other platforms such as Instagram or Tik Tok. Created by advertising agency Taproot Dentsu, the first television spot has been directed by Shimit Amin, of Chak De! Fame, and aired on 29 February. The television spot is themed around Holi and it personifies the ‘More Together’ campaign, as it shows young people across geographies sharing the festive spirit, using the power of their connections built on the Facebook app.
The series of campaigns will air across television over the next few weeks, in eight languages. The integrated will also be promoted across digital, out of home, radio and cinema. The out-of-home ads have been created by Bharat Sikka and feature people like Sanjyot Kheer from Your Food Lab, Kamiya Jani from Curly Tales, Madhura Bachal from Madhuras Recipe, Paula McGlynn and Sarang Sathaye from BhaDiPa, Chhavi Mittal and Mohit Hussein from SIT, Varun Pruthi and Maithili Thakur, who leveraged the power of Facebook to fuel their aspirations.
This campaign was preceded by the updated branding for the Facebook company that was announced in November 2019. It introduced a new company logo to further distinguish the Facebook company from the Facebook app.
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