The ride-hailing company Ola is all set to commence its international business in London this month. With more than 20,000 registered drivers, Ola is ready to give a tough time to Uber’s status in the capital city of the UK. Ola will start its operation in London from February 10, the company confirmed. London will be Ola’s 28th city in the United Kingdom following expansion across other cities including Birmingham, Coventry and Warwick. Ola has so far provided over 3 million rides with more than 11,000 drivers in the UK, the Indian unicorn said. In July 2019, Ola received a 15-month license to operate in London. As an inaugural offer, Ola drivers will retain 100% of their earnings for the first six weeks, Softbank-backed firm said. Ola’s passengers will also receive £25 worth of ride credit for signing up in the first week after the launch, according to a company statement. Last year, Ola made its first international debut in Perth, Australia. Within a few months, Ola expanded to seven cities in the country with over 40,000 drivers. “We are working closely with drivers to build high quality and reliable service for Londoners. Launching in London is a major milestone for us and we are keen to offer a first-class experience for all our customers,” Simon Smith, Head of Ola International said.
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