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By EquityPandit
Koovs Plc has signed 2-year ad-for-equity pact (means advertising space instead of cash for the equity stock) with HT Media. The contract is worth 24 million pound.
HT Media will get 30% in cash and rest in equity for ad-for-equity deal. Koovs will buy four 6-million-pound tranches of media services from the owner of English language daily Hindustan Times at 6 monthly intervals over a two-year period.
Read EquityPandit’s Technical Analysis of Indian Stock Market
