LG, the South Korean consumer electronics major, aims to launch premium products under its new ‘LG Signature’ brand in India in July.
Sean Yoo, LG Electronics Global Marketing Office Head of Brand Strategy, said that “India is one of the most important markets for us. We will be launching our LG Signature brand in India in July as we target the premium segment.”
He further said that India has been progressing to a premium market and the company is focusing on premium product line-up in the country.
