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Intex is aiming to touch the Rs 100 crore mark in the Indian mobile accessories market by March next year at the same time is gearing up to play a key role in the batteries segment.
In 2011, Intex entered the mobile accessories vertical and since then it has been growing rapidly by developing and designing products ranging from batteries, chargers, hands-free devices, cables and power banks, among others.
Manish Gupta, Deputy General Manager, Mobile Accessories, at Intex Technology (India) has said that “Battery is the backbone of the mobile phone industry and since day one, our focus was on battery. Our major share, which is almost 50-55 percent, comes from batteries.”
